The engine between your marketing and your signed retainers.
Family-law clicks cost $30-100 each, but most expensive inquiries leak out before they sign. The 2-min Growth Scorecard shows you where, and what to fix first.
9 questions. 2 minutes. Instant results.
Only 1 in 3
law firms responds to a new client's email inquiry.
Clio 2024 Legal Trends Report
79%
of people hire the first lawyer who responds helpfully.
Legal consumer research
21× more likely
Leads answered within 5 minutes convert vs. after 30.
Harvard Business Review
$30–100 per click
Family-law search ads in Ontario, among the most expensive in Canada.
Google Ads, Toronto family law
You don't have a marketing problem. You have a leak problem.
If you're like most family-law practices, your marketing works, the inquiries come in, the phone rings, the contact form pings. The clients are slipping out the other side, in three places nobody is watching.
The inquiry that came in after hours
A separation doesn't keep business hours. Someone fills in your contact form at 9pm, terrified, ready to act. No one replies until tomorrow afternoon, by then they've called two other firms and booked with the one that picked up. You never knew they existed.
The consult that arrived unprepared
A prospective client books a consultation, then shows up with no documents, no timeline, and no idea what to ask. Half the meeting is spent on logistics you could have collected in advance. They leave overwhelmed instead of reassured, and don't retain.
The follow-up that never happened
Someone consulted, said they needed to think it over, and meant it. No one followed up. They drifted, the urgency faded, and they settled for the firm that stayed in touch. It was never a bad lead. It was an untended one.
Every one of these leaks is invisible until you measure it. That's what the scorecard does.
Score My PracticeSee where you stand in 2 minutes
Answer 9 questions
Quick questions about how your firm handles inquiries, intake, consultation prep, follow-up, and reviews. No prep, no login, about 2 minutes.
Get your Growth Score
A clear score across five areas: Visibility, Responsiveness, Conversion, Retention, and Reputation, showing where you're strong and where prospective clients are leaking out.
Keep your prioritized fix list
For every gap, you get the specific steps to close it, ranked by what moves the needle fastest. The plan is yours to keep, whether or not we ever speak.
What the scorecard checks
Five categories. Together they cover the whole journey, from someone searching "divorce lawyer near me" at midnight to a signed retainer.
Why most legal marketing agencies can't help you
If a marketing company has burned you before, you already know the problem: they sell the tool, not the diagnosis. You pay for "rankings" and can't trace a single retained client to the bill, and most don't understand the marketing rules family-law has to follow.
| Most marketing agencies | AlwaysIn |
|---|---|
| Sell you rankings and traffic | Diagnose where prospective clients are actually lost |
| Can't prove a single retained client came from their work | Measure the whole pipeline, first inquiry to signed retainer |
| Hand you a tool and move on | Find the gap first, then fix only what's broken |
| Treat you like any other local business | Built around family-law and the relevant professional-body marketing rules |
| Lock you into a 12-month retainer on day one | Start with a free 2-min scorecard and a 30-min Practice Review |
Diagnose first. Then decide if you need an agency at all.
Questions family-law firms ask
See where your practice stands in the next 2 minutes
Nine questions. Five categories. A prioritized fix list you keep no matter what. See exactly where your firm is losing prospective clients, and what to do first.
Free. No credit card. No call required to get your results.